The Journal

Designer Menswear in Shahpur Jat: Visiting Our New Delhi Studio
Shahpur Jat is one of New Delhi's best-known neighbourhoods for designer studios. Here is what to expect when you visit ours, and how to get the most from a consultation.
Read more
Reception Outfit for the Groom: Bandhgala, Tuxedo or Indo-Western?
The reception sits between Indian ceremony and Western evening dress. Here is how to choose between a bandhgala, a tuxedo and an Indo-Western, based on your venue and your style.
Read more
How to Measure Yourself for a Sherwani: A Step-by-Step Guide
A made-to-measure sherwani is only as good as the measurements behind it. Here is how to take them accurately at home, in about ten minutes, with one helper.
Read more
What Should the Groom Wear to the Sangeet?
The sangeet is the one wedding event where the groom is expected to move. Here is how to choose an outfit that looks sharp on stage and still lets you dance.
Read more
Why Finding the Perfect Groom Sherwani Feels Impossible (And How to Get It Right)
Shopping for a groom sherwani is one of the most stressful parts of wedding planning. Here is why it feels overwhelming — and exactly how bespoke solves every problem.
Read more
The Hidden Cost of Cheap Embroidery: Why Luxury Menswear Is Worth Every Rupee
You see two bandhgalas at very different prices. They look almost identical online. One is worth it. One is not. Here is how to tell the difference — and why it matters more than you think.
Read more
The Fit Problem: Why Designer Menswear Almost Never Works Off the Rack
The single biggest reason men are disappointed with expensive ethnic and formal wear is not the design, the fabric, or the price. It is the fit. Here is why ready-made never truly works — and what ...
Read more
What Nobody Tells You About Ordering Bespoke Menswear Online (And How to Do It Right)
Ordering bespoke or made-to-measure menswear online feels risky. What if the fit is wrong? What if the fabric looks different? What if it does not arrive in time? Here is everything you need to kno...
Read more
Bandhgala vs Indo-Western: Which One Should You Actually Wear?
Both look sharp. Both work for Indian occasions. But they are fundamentally different garments for fundamentally different men. Here is how to decide which one belongs in your wardrobe.
Read more